Social Media
Designing visuals that capture attention and drive performance in fast-paced digital spaces.
Amazon
Platform-Native Anatomy
How the creative earns the metrics
A teardown of the Amazon Explore social unit — every layout decision mapped to a native platform mechanic.
Explore the world
From your
living room.
Live, hosted experiences — bring a destination to you.
Hover the callouts →
Pattern interrupt in the first 1.5s — high-contrast top third designed to arrest vertical scroll before the user swipes past.
Subject anchored center-frame so faces and product remain visible inside Instagram Reels / TikTok UI rails.
Text positioned above the platform overlay layer (profile name, likes, caption) so the message survives native chrome.
Action placed in the lower thumb arc — the natural resting zone for one-handed scroll, maximizing tap-through.
Native Format Lab
One feed language,
three platform-native dialects.
Hover any asset to drop it into the live mockup frame — every layout decision maps to a native mechanic: vertical framing, interactive feeds, and short-form motion pacing.
Acne Studios — Clock
hover a frame to load the feed →
Vertical Framing
Editorial compositions reframed 9:16 — full-bleed product storytelling engineered for the Story rail.
← the scroll-stopper
Interactive Feed
A 3×3 grid choreographed as one continuous scrollable image — tiles read together, not alone.
← the swipe-bait
Short-Form Motion
Influencer-driven Gen AI film paced for the 15-second Reel attention window.
← the hold-the-gaze