Creative Director & AI Strategist
Crafting
Tomorrow's
Visual Language
From pixel perfect to prompt perfect.
AI Tools & Platforms
Top AI Capabilities
Precision & Control
Advanced Prompting
Crafting highly detailed, strategic prompts to direct AI models toward precise, enterprise-grade outcomes.
Dynamic Animation
Static-to-Motion
Breathing life into still images via AI-driven video for dynamic campaigns.
Executive Art Direction
Global Creative Lead
Orchestrating high-end brand narratives by fusing modern design aesthetics with cutting-edge technology.
Brand Portfolio
Crafting visual experiences that blend creativity with cutting-edge technology.
Where Creativity Meets Algorithm
Hello, I'm Joanne.
With over 12 years of experience as a Creative Leader, my work focuses on shaping brand systems and integrated campaigns for global leaders like Amazon, American Eagle, Fabletics, Meta, Maybelline, UNIQLO, e.l.f. Cosmetics, and Skechers.
Starting as a traditional artist provided a deep foundation in craft and narrative. Today, AI serves as a strategic medium to lead 360-degree campaigns across digital, video, print, and experiential touchpoints.
As a hands-on partner, my focus is always on translating complex product capabilities into compelling human-centered stories—moving fluidly from whiteboard sketches to directing high-stakes shoots.
This approach sits at the intersection of innovation, AI safety, interpretability, and systems thinking. Beyond the studio, my constant inspiration comes from the performing arts and the raw energy of live creative experiences.
Education
BFA
Design & Illustration
School of Visual Arts
MPS
Fashion Management
Parsons School of Design
MS
Emerging Technologies
NYU School of Tandon
Certifications
Awards & Recognition
KLING AI SHORTS
CONTEST #3
COASTAL FASHION SHOW
KLING AI SHORTS
CONTEST #8
MULTIVERSE FASHION SHOW
KLING AI KREATE
CONTEST #47
CREATIVE AD CHALLENGE
Testimonials
What clients say about working together.
50M+
Views Generated
200+
Campaigns Launched
15+
Global Brand Partners
12
Years Experience
"Joanne's ability to blend creativity with AI technology is remarkable. She delivered beyond expectations."
Thea B.
Creative Director, Amazon
"Working with Joanne transformed our visual identity. Her prompt engineering skills are unmatched."
Cameron S.
Senior Auditor, Meta
"Joanne brings a unique perspective that bridges traditional design with cutting-edge AI capabilities."
Emily T.
Brand Manager, e.l.f. Cosmetics
"Her innovative approach to AI-driven design has revolutionized how we think about brand storytelling."
David K.
Design Lead, UNIQLO
"Joanne's work is a perfect fusion of artistry and technology. She consistently exceeds expectations."
Jessica M.
Marketing Director, Maybelline
"The campaigns Joanne created for us were nothing short of extraordinary. Her talent is undeniable."
Ryan P.
Brand Strategist, Skechers
"She has an incredible eye for detail and a deep understanding of how AI can enhance creative work."
Amanda F.
Creative Lead, Ann Taylor
"Joanne's color theory expertise helped us achieve visual results we never thought possible."
Chris J.
Art Director, Casetify
"Her ability to translate brand vision into stunning AI-generated visuals is truly impressive."
Nicole W.
VP of Design, Clase Azul
"Joanne's ability to blend creativity with AI technology is remarkable. She delivered beyond expectations."
Thea B.
Creative Director, Amazon
"Working with Joanne transformed our visual identity. Her prompt engineering skills are unmatched."
Cameron S.
Senior Auditor, Meta
"Joanne brings a unique perspective that bridges traditional design with cutting-edge AI capabilities."
Emily T.
Brand Manager, e.l.f. Cosmetics
"Her innovative approach to AI-driven design has revolutionized how we think about brand storytelling."
David K.
Design Lead, UNIQLO
"Joanne's work is a perfect fusion of artistry and technology. She consistently exceeds expectations."
Jessica M.
Marketing Director, Maybelline
"The campaigns Joanne created for us were nothing short of extraordinary. Her talent is undeniable."
Ryan P.
Brand Strategist, Skechers
"She has an incredible eye for detail and a deep understanding of how AI can enhance creative work."
Amanda F.
Creative Lead, Ann Taylor
"Joanne's color theory expertise helped us achieve visual results we never thought possible."
Chris J.
Art Director, Casetify
"Her ability to translate brand vision into stunning AI-generated visuals is truly impressive."
Nicole W.
VP of Design, Clase Azul